It's been a busy few months, working for a few different clients. One of these is Ferguson Financial Solicitors, which is an interesting company offering a range of commercial legal services. What's interesting about them is that they have turned the disreputable world of PPI claims into business advantage, by using PPI to create funds for insolvent companies. That way people's creditors can get some of their valuable funds back.
Here are a couple of recent articles done for them...
Our focus has been on making use of content as widely as possible, so articles have been press released to local media, used on Twitter and Linked In and posted on other local business networking sites. We've also been using some low-cost, social media promotional tools to get a wide reach.