Here are five reasons why the freelance route can make a lot of business sense. And for some reason a lot of 80s advertising references seem appropriate, but don’t let that put you off…
1. Easily turn-off-and-on-able
One of the most appealing things about freelance support is that if there’s no work needed at a certain point, they don’t work and you don’t pay them.
2. Loves the jobs you hate
Freelancers are usually a pretty experienced bunch, but they’re happy to get their hands dirty to get the job done. So you can get senior level strategic insight alongside day-to-day management, plus the grunt work needed for a project, all in one individual.
3. Put the freshness back
A great reason to use freelance resource is their external perspective. They can be more objective, and apply learnings from other clients and sectors, keeping the work they do for you fresh and innovative.
4. Sharp to the bottom of the glass
If you've hired someone on a permanent basis, they need to keep themselves busy. They will seek out new projects and initiatives – which is great, but can lead to scope-creep and less focus on the job they've been hired to do. But a regular freelancer will do the job you've employed them for and just that, keeping the focus sharp.
5. Take it easy…
Using freelance resource means no formal appraisals, holiday approvals, recruitment issues, training investment or any of the other administrative distractions that come with in-house employees.
There’s a reason that there are now 1.6 million freelancers in the UK, and this number continues to grow. Using freelance expertise drives business agility, innovation and efficiency. In the words of Dr Pepper sometime last century, ‘try it, you might like it’!